Email marketing is one of the fastest growing and most cost-effective forms of digital marketing that are available today. By having a channel to directly communicate with your customers, you can speak to their specific needs.
Benefits of Email Marketing:
- Multiple different types of emails that can be sent
- Grow a list of interested prospects
- Keep your brand top of mind
- People are in their email multiple hours a day giving you a captive audience
- Tremendous ROI
- Works in conjunction smoothly with other digital marketing efforts
Our approach to email marketing is based on your needs. Whether you are looking for a consistent newsletter, an email blast to drum up a new business, a drip campaign to keep your brand top of mind, to increase conversions on people who abandon your E-commerce shopping cart, and more we can help. We can take your data and use that list for email marketing or we can help you develop a new and relevant list to market to. People have needs that your business is the solution to and we can help be the bridge to connect the two.
Email marketing can serve as a channel on its own or as the glue between other channels. There is an old theory in marketing called The Rule of Seven which says a consumer needs to see or hear your brand at least seven times to make a purchase. This isn’t a hard and fast rule but the theory of a consumer seeing a brand multiple times increases the likelihood of them converting certainly makes sense. There is a fine line between staying on top of the mind and showing your brand multiple times to consumers and then spamming the consumer with your content, whatever form that takes. Through our email marketing services, we make sure we stick to that right balance for you to get the maximum exposure without annoying your prospects and consumers.
In addition to having the right cadence and substance to emails, we also coordinate your email marketing services with any other digital marketing services you have with I Connect Solutions. Do you have a trade show or event coming up? We can utilize your website and have people organically find it through SEO, have searched and display ads run to draw in people interested in that topic or within the industry, can run social campaigns to build excitement and increase attendance, craft a new video to explain the why and the how in an engaging manner and then email notify your current clientele and cultivate the new prospects brought in by all the other channels. A holistic digital marketing approach has synergy and brings in a greater total than the sum of all its parts.
Are you ready to bring your digital marketing to the next level? Call us today to set up a free consultation about how email marketing can help your business grow.