Just because your business is an enterprise, does not necessarily mean you need enterprise SEO. So how do you know? Enterprises commonly are Fortune 1000 or Global 2000 companies, typically any major corporation. Enterprise SEO fixates more on the number of pages your website has, specifically products and services, and less on the overall size of the company.
Websites containing more than 1,000 products and services are typically considered an enterprise site. Enterprise SEO begins with significant and intellectual keyword selection. The emphasis should be on choosing high and medium-tail keyword phrases that generate proper categories and subcategories and can be combined with other keywords to make long-tail queries. Enterprise content management systems assist in creating guidelines that setup pages and load them with content.
Accomplishing SEO for an enterprise website containing hundreds or thousands of products is not an easy feat, even with helpful optimized templates and proper automation in place. Fortune 1000 company or not, your website may still require Enterprise SEO if it is large enough. Enterprise websites can obtain links much faster than smaller web properties thanks to larger budgets allowing them to produce and promote significant content on a much greater scale.
Competitive analysis in Enterprise SEO may be split into four separate areas:
- Analyzing existing competitors
- Discovering new entrants to the market
- Deconstructing their marketing strategies
- Devising a plan to overcome their competitive advantage in the market
It is imperative to track what competitors are accomplishing in order to secure and improve your market position. Enterprise websites obtain a higher number of visits through branded searches. This is typically why they are poorly optimized for other keyword phrases. Enterprise SEO requires more focus on organic keyword search.
Joining forces with other departments, ensuring and stimulating appropriate content optimization and tagging and guaranteeing the unity of strategies and messages between a number of social media accounts and third party directories are all central components of Enterprise SEO. Take your business to the next level with the help of I Connect Solutions.
For more information on our Enterprise SEO marketing services, give us a call or complete our form for a free quote.